SA’s hunger for takeaways keeps growing
We love our fast food! Whether it’s a pizza while watching movies, or a bucket of chicken with some friends, South African apparently just cannot get enough.
According to the SA Fast Food Industry Landscape Report, business is booming despite tough economic times as people exceedingly indulge in quick meals.
How much is much?
In 2014 it was already reported that 80% of consumers over the age of 16 purchased fast food at least once a month. The good news is that in a survey some 90.5% of respondents were of the opinion that fast-food outlets need to have more healthy options.
In 2015, the global fast food market was worth $570 billion and the industry is expected to continue growing at a rate of 4.4% up to 2019 when it should reach $617,6 billion.
Apparently the market leader, Famous Brands, is expecting that the next major takeaway craze to hit SA will be Mexican cuisine. It has recently acquired 51% shares in Salsa Mexican Grill, which has opened its first South African outlets in Fourways, Gauteng.
SA is meat crazy
According to the stats, we love fast food just as much as we love meat! These two factors contribute greatly towards the annual income of the takeaway industry.
In August 2016 KFC, which is the second largest international brand with almost 12 000 branches worldwide, has become one of the Loerie Awards winners and won the Grand Prix, Gold, Craft Gold, Campaign Silver, Bronze Awards and Craft Certificate for its different campaigns.
Get all the statistics of our fast-food indulgence in the SA Fast Food Industry Landscape Report.